We are award-winning marketing consultants, brand experts, creative writers, graphic designers and website innovators. We each have multi-faceted talents and expertise and we have a loyal network of independent contractors and suppliers who help us help our clients.

Betsy Sheppard is the founder and team leader of our Atlanta-based crew. She has over 27 years of experience in the marketing and advertising industry. Betsy launched B. Sheppard Consulting in 1999 after a successful tenure as VP of Marketing for one the top 25 real estate companies in the US - Northside Realty. Northside had been a client of Betsy’s previous advertising firm Mabry, Sheppard & Company, founded in 1987. Her deep knowledge and understanding of the real estate and housing industry began with The Hilton Head Company and later evolved within an Atlanta-based marketing firm specializing in real estate for developers and builders throughout the southeast.

B. Sheppard Consulting is recognized nationally as a marketing specialist in the 50+ and Senior Housing industry. Betsy currently serves on the Board of Directors for the Greater Atlanta Homebuilders 50+ Housing Council and she will lead the council as Chairman of the Board in 2010. She is currently serving on the newly formed Atlanta Green Building Council Board of Directors and she previously served as a Board Member for the Council on Elder Abuse and Neglect. Betsy has worked on marketing committees as a volunteer for Big Brothers and Big Sisters, Home Aid, Georgia Transplant Foundation and others.

Betsy speaks nationally and regionally on behalf of the National Homebuilders Association and related organizations and will be speaking in Las Vegas in January 2010 at the International Builders Show.

Award-winning History

   2010

      National Mature Media Awards
  • Silver – Best Brochure for Saluda River Club

   2009

      Pinnacle Awards - South Carolina Homebuilders Association
  • Best Overall Winner for:
    • Best Website – Saluda River Club
    • Best Brochure – Saluda River Club
  • Finalist:
    • Best Color Full Page Four Color Ad – Saluda River Club

      Best of Decatur, by the U.S. Local Business Association
  • Business Management Consultants

      Sales and Marketing Regal Awards – HBA of Columbia, SC
      Saluda River Club
  • Best Community Website, Best Sales Center, Best Logo Design, Best Brochure, Best Signage, Best Community Entrance, Best Special Promotion, Best Full-Color Print Ad, Community of the Year and the Judges' Choice Award

      Sales and Marketing Pinnacle Awards – HBA of SC
      Saluda River Club
  • Best Sales Center
  • Best Community Presenation/Landscaping

   2008

      National Active Retirement Association Marketing Awards
      Del Webb Charleston
  • Best Color Ad, Gold & Silver
  • Best Website, Gold
  • Best Special Promotion/Event, Silver

      National Home Builders Association 50+ Housing Awards
  • Best Overall Promotion, Gold, Peachtree Hills Place
  • Best Community Logo, Silver, Olde Town Grayson (Wendt Builders)

      Best of Decatur, by the U.S. Local Business Association
      Business Management Consultants

   2007

      National Homebuilders Association 50+ Housing Awards
      Peachtree Hills Place, Atlanta
  • Best Community Brochure, Gold
  • Best Television Spot, Gold
  • Best Direct Mail Campaign, Gold
  • Best Print Ad Magazine, Gold
  • Best Print Ad Newspaper, Silver

      NAHB 50+ Magazine, Cover Story 2007 Summer Issue

      W3 Awards for Best Real Estate Website
Greater Atlanta Home Builders Association, Sales and Marketing Professionalism Awards

   2007
  • Best Television Spot, Gold – Peachtree Hills Place, Atlanta
  • Best Print Ad, Gold – Peachtree Hills Place, Atlanta
  • Best Direct Mail Campaign, Silver – Peachtree Hills Place, Atlanta

   2006
  • Best Overall Marketing Campaign, Gold – Peachtree Hills Place, Atlanta
  • Best Television Spot, Gold – Peachtree Hills Place, Atlanta
  • Best Direct Mail Campaign, Gold – Peachtree Hills Place, Atlanta
  • Best Direct Mail Campaign, Silver – Jim Chapman Communities, Atlanta

   2005
  • Best Television Spot, Gold – Park Springs, Atlanta
  • Best Marketing Campaign/Associate, Gold – Cagle & Dover Real Estate, Atlanta
  • Best Website, Gold – Cagle & Dover Real Estate, Atlanta

   2003
  • Best Sales Center, Gold – Greenhill Parish, Columbia, SC

   2002
  • Best Newspaper Ad, Gold – Palmetto Traditional Homes, Charleston, SC

   2001
  • Best Realtor Campaign, Gold – Sharon McSwain Homes, Atlanta

   1995
  • Best Overall Website, Gold – Northside Realty, Atlanta

   1994
  • Marketing Director of the Year – Betsy Sheppard, Atlanta
  • Best Radio Campaign, Gold – Traton Homes, Atlanta

   1988
  • Best Print Ad, Gold – Design Traditions/Stephen Fuller, Atlanta
  • Best Brochure, Gold – Design Traditions/Stephen Fuller, Atlanta

   1987
  • Best Print Ad, Gold – Black & White UDC Homes, Atlanta

   1986
  • Best Public Relations Campaign, Gold – Park Place on Peachtree, Atlanta