The next time you log into Facebook don’t be surprised if you see a friend request from your grandmother. Yes, the king of social networking sites is no longer just reserved for the younger generation; the site is now a attracting a multitude of users over the age of 55. According to an article on MarketingPilgrim.com, the demographic of facebook users has shifted and that shift could lead to a steep increase in revenue for the site. The article also highlights a study done by iStrategyLabs which determined that over the last six months the number of users over 55 increased by almost 5 million, while the number of high school or college users dropped by almost 22%.
Continue reading As Facebook Ages, So Do Its Users…
