B. Sheppard Consulting and Saluda River Club was recently awarded a Silver Award for the Best Brochure/Booklet for Marketing Communications. The award for the brochure – “Welcome to the Good Life at Saluda River Club” was presented by the Mature Market Resource Center headquartered in Libertyville, IL. To see a list of all awards, visit www.seniorawards.com/winners.
July 17, 2010 | In
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silver award In a 409-5 vote, House lawmakers have passed a standalone bill that would extend for three month Wednesday’s deadline for closing on a home purchase in order to claim the federal homebuyer tax credit. The Senate could vote on the bill, HR 5623 as soon as tomorrow.
Betsy recently participated with other professionals from across the nation as a judge for the 2010 National Mature Media Awards. The National Mature Media Awards are awarded by the Mature Market Resource Center, a 19 year old national information clearinghouse for professionals who work with older adults. The winners will be announced in summer 2010. In addition to the Media awards, the center also conducts the New Product & Technology Awards, National Senior Health & Fitness Day and the Mature Fitness Awards USA. For more information, visit www.seniorprograms.com
The IBS presentaion with Betsy, Jim, Andy and Rick was the opening segment for the week of educational segments at IBS for 50+ Housing. Among those present for the session was a representative from Dallas Morning News covering “the Boomer” themed sessions at the International Builders Show. He quoted both Andy White and Jim Chapman in his report. Click here to read the Dallas Morning News article.
BSC’s Betsy Sheppard facilitated the IBS educational session featuring Jim Chapman of Jim Chapman Communities, Andy White of Lifestone Communities and Saluda River Club and Rick Duke, an Atlanta based consultant.
B. Sheppard Consulting is proud to celebrate the coming of 2010 and our 11th year of serving our clients, our industry, our vendors and our supporters. We apprecitate our talented team of strategic thinkers, graphic designers, creative writers and awesome web specialists who help us help our clients. We are grateful for everyone who has contributed to BSC’s success and our clients’ sucesses. We look forward to a wonderful 2010 of helping our clients meet and exceed their goals.
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Winners The Landings at Night Harbor is ringing in the New Year with New Pricing and New Construction near Lake Murray’s beautiful shore.
Check out the Fairfield for $235,500; the Lexington for $218,000; the Saluda for $223,000; and the Saluda with 3 baths for $225,500. Also look for three additional homes to be ready for move-in by the Tax Credit deadline…details coming soon.
Known as the area’s water playground, Lake Murray presents The Landings at Night Harbor residents with endless possibilities such as boating, swimming, camping, fishing and numerous other outdoor activities. Visit the website for more information.
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south carolina Edmund H. Monteith, Jr. has joined Saluda River Club as Vice President, Sales and Marketing. “Edmund is a talented and experienced real estate and marketing professional who understands the industry from the inside out,”said Saluda River Club principal Walter Taylor. “Saluda River Club is one of the most exciting residential developments in the Southeast and Edmund’s dynamic personality and market insight are an ideal fit.” See the full Press Release .
B.Sheppard Consulting is looking forward to working with Edmund and Saluda team in the coming year.
Art on the River – an exhibit of works Inspired by the Saluda – was a great success!
November 20, 21 & 22: Local and international artists displayed a wide variety of amazing paintings, photographs and silverwork at the Chickawa Outdoor Center within Saluda River Club. Opening night was attended by over 100 people who mingled with the artists, visited with friends and neighbors and enjoyed a beautiful moonlit evening on the banks of the Saluda. The show continued to draw art enthusiasts and buyers as throughout the weekend.
Art on the River not only showcased the outstanding talents of the artists and the beauty of the venue, it also allowed Lifestone Communities, the developer of Saluda River Club, to give back to the local arts community. A portion of the proceeds from the art sales will be donated to the Cultural Council of Richland and Lexington Counties. The Council helps to promote and enhance the arts in Richland and Lexington Counties, South Carolina.
“It was a wonderful event! We enjoyed working with the artists and with Saluda River Club to promote the weekend’s activities.” Betsy Sheppard, B.Sheppard Consulting.
Next step, President Obama’s signature!
The NAHB (National Association of Home Builders) released the following announcement today . . .
In a major victory for NAHB that will boost the fledgling housing recovery and help struggling business owners nationwide, Congress today approved legislation that will extend the first-time home buyer tax credit beyond its Nov. 30 deadline and expand it to a wider group of home buyers.
The legislation, which will be signed into law shortly by President Obama, will extend the $8,000 credit for first-time home buyers for sales contracts entered into by April 30, 2010 and closed by June 30. Further, it has been expanded to include a new $6,500 credit for owners of existing homes who are purchasing a new primary residence. An existing home owner can claim the $6,500 tax credit if they have been residing in their primary residence for five consecutive years out of the last eight.
In more good news, the income eligibility limits to claim the full credit amount for both groups of home buyers have been raised from $75,000 for single taxpayers and $150,000 for married taxpayers filing a joint return to $125,000 for individuals and $225,000 for married couples.
NAHB’s consumer oriented web site, federalhousingtaxcredit.com will provide complete details on the enhanced home buyer tax credit after the bill is signed into law by the President.
More details on the passing of the legislation can be found on the Washington Business Journal website. It’s a great time to buy a home!
The Atlanta Regional Commission’s Agency on Aging hosted a learning workshop for area service providers to gain knowledge of how to utilize today’s marketing tools for their promotional efforts. Betsy Sheppard and Kerrie Gilbert of B. Sheppard Consulting presented a segment titled: Old Fashioned Marketing with New Fashioned Technology.
Betsy and Kerrie discussed with the group how to blend the basic rules of marketing with the tools and techniques available today. The primary learning points were:
Establish a comprehensive marketing plan.
Know what your consumers want and how they want it.
Listen attentively to shifts and changes in their demands.
Develop and sustain a relationship with your consumers.
Speak to them directly and personally with appropriate images and messaging.
Utilize today’s technology to spread your message and sustain your brand.
Betsy and Kerrie provided specific examples and case studies of how these basic principles have worked for successful marketing campaigns. To view the slides shown during the workshop click here: View a PDF
The Atlanta Regional Commission (ARC) collaborates with county-based agencies, other government agencies, nonprofit organizations and businesses to design and implement an array of programs to serve older adults and caregivers. Visit the ARC website to learn more.
