The Atlanta Green Building Council’s June event was a terrific success. The event held at Villa Christina welcomed nationally aclaimed speaker Sarah Susanka, author of a series of books including “The Not So Big House” and “The Not So Big Life”. Over 100 guests enjoyed the event and a book signing. The Atlanta Green Building Council of the Greater Atlanta Home Builders Assocation brings together those in the housing industry who participate in the planning, building, remodeling, marketing and selling of high performance green homes and related products and services.
If you are interested in joining the council, please visit the council’s website at http://www.atlantahomebuilders.com/councils/greencouncilmain.cfm.
If you are interested in learning more about Sarah Susanka, please visit www.notsobig.com and www.notsobighouse.com.
The IBS presentaion with Betsy, Jim, Andy and Rick was the opening segment for the week of educational segments at IBS for 50+ Housing. Among those present for the session was a representative from Dallas Morning News covering “the Boomer” themed sessions at the International Builders Show. He quoted both Andy White and Jim Chapman in his report. Click here to read the Dallas Morning News article.
BSC’s Betsy Sheppard facilitated the IBS educational session featuring Jim Chapman of Jim Chapman Communities, Andy White of Lifestone Communities and Saluda River Club and Rick Duke, an Atlanta based consultant.
The International Builders Show was terrific! The networking and educational segments were outstanding. BSC is looking forward to continuing to rebuild the housing industry in 2010 and beyond. Thank you again to Andy White, Jim Chapman and Rick Duke for joining Betsy for the presentation: “Beyond the Boomer Hype!”
Betsy is preparing for a panel presentation for the International Builders Show in Las Vegas later in January. Betsy will be facilitating an educational session featuring Jim Chapman of Jim Chapman Communities, Andy White of Lifestone Communities and Saluda River Club and Rick Duke, an Atlanta based consultant. This should be a great presentation with rich content and excellent information about Boomer home buyers.
The International Builders’ Show® (IBS) is the largest annual building industry tradeshow in the country. It’s THE place to see and discuss products and housing trends and attend hundres of education sessions.
Art on the River – an exhibit of works Inspired by the Saluda – was a great success!
November 20, 21 & 22: Local and international artists displayed a wide variety of amazing paintings, photographs and silverwork at the Chickawa Outdoor Center within Saluda River Club. Opening night was attended by over 100 people who mingled with the artists, visited with friends and neighbors and enjoyed a beautiful moonlit evening on the banks of the Saluda. The show continued to draw art enthusiasts and buyers as throughout the weekend.
Art on the River not only showcased the outstanding talents of the artists and the beauty of the venue, it also allowed Lifestone Communities, the developer of Saluda River Club, to give back to the local arts community. A portion of the proceeds from the art sales will be donated to the Cultural Council of Richland and Lexington Counties. The Council helps to promote and enhance the arts in Richland and Lexington Counties, South Carolina.
“It was a wonderful event! We enjoyed working with the artists and with Saluda River Club to promote the weekend’s activities.” Betsy Sheppard, B.Sheppard Consulting.
The Atlanta Regional Commission’s Agency on Aging hosted a learning workshop for area service providers to gain knowledge of how to utilize today’s marketing tools for their promotional efforts. Betsy Sheppard and Kerrie Gilbert of B. Sheppard Consulting presented a segment titled: Old Fashioned Marketing with New Fashioned Technology.
Betsy and Kerrie discussed with the group how to blend the basic rules of marketing with the tools and techniques available today. The primary learning points were:
Establish a comprehensive marketing plan.
Know what your consumers want and how they want it.
Listen attentively to shifts and changes in their demands.
Develop and sustain a relationship with your consumers.
Speak to them directly and personally with appropriate images and messaging.
Utilize today’s technology to spread your message and sustain your brand.
Betsy and Kerrie provided specific examples and case studies of how these basic principles have worked for successful marketing campaigns. To view the slides shown during the workshop click here: View a PDF
The Atlanta Regional Commission (ARC) collaborates with county-based agencies, other government agencies, nonprofit organizations and businesses to design and implement an array of programs to serve older adults and caregivers. Visit the ARC website to learn more.
Check out the details for the 2009 Amenities Conference at www.themarketingsummit.com
The 2009 Boomers and Beyond Conference was awesome. All of the information shared by the industry’s top professionals was fantastic and timely. Looking forward to next year’s conference in San Diego.
Experts examine the future of housing in Georgia
Boomers and Millenials Converge: Opportunities to Retrofit Urban, Suburban and Rural Communities, the half-day seminar sponsored by the Atlanta 50+ Housing Council, was an extraordinary success, attracting attendees from all over who gathered to learn about the future of urban planning and design.
Continue reading Housing Seminar a Huge Success…
Boomers and Millenials Converge: Opportunities to Retrofit Urban, Suburban and Rural Communities, the half-day seminar sponsored by the Atlanta 50+ Housing Council, was an extraordinary success, attracting attendees from all over who gathered to learn about the future of urban planning and design.
