Sometimes all it takes is a little positive encouragement. When stories of gloom and doom dominate the headlines, stories of good news are often overlooked. Recently, B. Sheppard Consulting was asked to write a success story highlighting the achievements of one of their clients in the housing industry. The National Association of Homebuilders (NAHB) asked B. Sheppard Consulting to draft a success story for their 50+ online newsletter. Thrilled to share some words of encouragement, B. Sheppard Consulting President, Betsy Sheppard and Copywriter, Karla Zientowski collaborated on a piece highlighting the unparalleled sales success of Saluda River Club, an innovative mixed-development community located in Lexington, SC. According to Ann Marie Moriarty, Director of Communications for Multifamily and 50+ Housing at the NAHB, “The story was the most fun to work with….the photos were great, the copy was clean – your folks were so responsive to my last minute request for more photos – a good experience all around. Thank you!”
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