We made our name in the real-estate business and continue to work with regional and national builders and developers. But we also serve clients in industries related to housing.

Our founder is Betsy Sheppard, an Atlanta marketing insider who has earned the RESPECT AND FRIENDSHIP OF BOTH CLIENTS AND PEERS. Betsy was named Marketing Director of the Year by the Greater Atlanta Homebuilders Association. She served as Vice President of Marketing and Corporate Services for Fairgreen Capital and Northside Realty.

Our work style is fluid and collaborative. Once we assess a project, we assemble a team that fits it to a tee. That means clients get only, and exactly, the services they need.

Media auditing? Web design? Market research?

Experts in these and other areas partner with our core account and creative team.

Campaigns, ads, collateral, websites and events are the visible results of our efforts. But they're not the only ones. As consultants we also educate and advise. These less tangible services create purpose and context.

Two other things we'd like you to know. One, clients say we're easy to work with and a lot of fun. (We agree). Two, we win lots of awards - some because our work is beautiful, but most because of the exceptional results it generates.

Betsy Sheppard

President & Account Director

Betsy Sheppard is a real estate marketing professional who uses her expertise and depth of experience to help sell new and resale homes and developments.

Betsy has been widely recognized among her peers and was named Marketing Director of the Year by the Greater Atlanta Homebuilders Association. She also served as Vice-President of Marketing and Corporate Services for Northside Realty, one of the nation's largest independent real estate companies.

Betsy's comprehensive knowledge of Atlanta and regional markets helps her plan and execute focused, results-oriented campaigns that keep clients delighted and coming back. B. Sheppard Consulting clients include some of the most prestigious builders and developers across the Southeast.

As a business owner, Betsy understands the need to develop marketing campaigns that are as affordable as they are effective. She also maintains membership in the Greater Atlanta Home Builder's Association, as well as the GAHBA's Sales & Marketing Council, 50+ Council and Women's Council.

Betsy is a graduate of Georgia Southern University.

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Kerrie Gilbert

Vice President & Support Services

Kerrie has been providing support services for B. Sheppard Consulting since 1999. She is a veteran graphic designer and print production specialist as well as BSC's Power Point and Excel guru for client and agency presentations. Kerrie also brings to our team nationally recognized certifications in training and facilitation techniques for personnel development, communication skill and customer service.

Kerrie is a graduate of the Savannah College of Art and Design and has earned certifications from the University of Georgia; the American Management Association; and Developmental Dimensions International for Human Resource Development and Communication and Customer Service Training.

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Terry Sagedy

Creative Director & Brand Chief

Terry Sagedy is a 25-year marketing veteran with broad experience in both consumer and business-to-business categories. He's been with B. Sheppard Consulting since May of 2004 and spearheads the agency's work in the senior housing arena. He is also the company's brand development chief.

Terry's experience includes co-founding and operating Ivory, an Atlanta-based advertising agency, for over nine years. Ivory's client roster included CenturyTel, Infiniti, AmericasMart, CNN International, and Royal Oak Charcoal, among others.

As an account supervisor for the Hilton Head Island office of Biggs/Gilmore Associates, Sagedy's account experience included Kellogg's and Upjohn Pharmaceutical. In addition, he spearheaded account services efforts for the Hilton Head Chamber of Commerce as well as several major south-eastern resorts including Palmetto Dunes, Shelter Cove Harbor, Sea Pines Companies, 14 E. State Street, Ltd. and the Hilton Head Health Institute.

Sagedy began his career as a copywriter at Fredrich & Associates, Savannah, primarily involved in consumer marketing, tourism advertising and retail and residential real estate development. His work in these years received numerous Addy Awards. He is a graduate of Georgia Southern University and is very active in the Atlanta community.

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Michael Johnson

Director of Account Services & Internet Marketing

Michael has been with B. Sheppard Consulting since September of 2005. Michael's responsibilities include the day-to-day account management for B. Sheppard Consulting clients. His dedication, attention to detail, and knowledge of every aspect of his clients' business, make him an asset to the B. Sheppard Consulting team.

Previously, he worked as a broadcast producer for Rawle Murdy Associates, Inc. and as an account executive for Scharbo and Company. His client history includes; Piggly Wiggly, The South Carolina Aquarium, Orient Express Hotels and Resorts, The Post and Courier, Seabrook, Wild Dunes, Longhorn Steakhouse and Bugaboo Creek Steakhouse.

Michael is a graduate of Appalachian State University.

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